Leveraging shopper behavior insights, retailers can optimize private label strategies, boosting sales and building stronger brand loyalty. It’s the topic we explore in our newest whitepaper. 🔗 Click here to download the whitepaper. 🔗
Leveraging shopper behavior insights, retailers can optimize private label strategies, boosting sales and building stronger brand loyalty. It’s the topic we explore in our newest whitepaper. 🔗 Click here to download the whitepaper. 🔗
At Amoobi, we believe that integrating in-store shopper behavior in space optimization strategies can boost sales by more than 5% per category! Our new whitepaper shares insights and actions on why space optimization is often underutilized in boosting category performance. 🔗 Click here to download the whitepaper. 🔗
About a month ago, Amazon announced a new physical retail store analytics service called Amazon Store Analytics. Based on their ‘Just Walk Out’ technology, they’re now sharing with CPG brands, analytics about shopper behavior in front of the shelf. But what is exactly Store Analytics and how can you build the same type of capability?
A bit of controversial statement: every store is the same! We still get regularly the question about having in-store analytics deployed in a few stores to then derive conclusions at scale. How can it be when every store is different? After 10 years of measuring shopper behavior in-store, we’ve discovered that many of the metrics
With the current economy, shoppers are being more and more careful about their spending and price perception/position is becoming extremely important for retailers. That’s where a performing promo and feature space strategy can add a lot of value to your store operations. ➡Our CEO Olivier Delangre and Benoit Nachtergaele (ex-Walmart, ex-Kearney) co-authored this new report documenting their view on
Last week, I was invited to participate in a panel discussion on the future of stores and in-store analytics at the TechSummit hosted by MediaMarktSaturn. I was joined by experts Stephan Lange from MediaMarktSaturn, Matthias Koch from xplace GmbH, Jan-Nicolas Helf from MediaMarktSaturn, and Michael J. from Technische Hochschule Ingolstadt. The discussion was invigorating, and we began by discussing the potential of in-store analytics to learn about
At Amoobi, we’re fortunate enough to be working in more than 10 countries across the world. We often get the question : what are the common shopper behaviors observed across stores and geographies. So here it is, we’ve compiled 10 of the most typical behaviors observed across our projects and we’re happy to share it today.
Many retailers believe that having more feature areas on the shop floor will result in more sales. What if we told you they’re wrong?Feature spaces are areas of a store aimed at capturing customer attention. Feature spaces are areas of a store aimed at capturing customer attention. The most common ones are the store entrance
How to ensure sales lift when reviewing a category? Yes there are great tools to optimize assortment but how do you optimize space in your category to ease customer engagement and improve conversion? How do you capture the shoppers that are today in your category and are not converting? Together with Benoit Nachtergaele, we spend time