ARE YOU TAKING ADVANTAGE OF YOUR STORE MOST VALUABLE SPACE?
Many retailers believe that having more feature areas on the shop floor will result in more sales. What if we told you they’re wrong?
Feature spaces are areas of a store aimed at capturing customer attention.
Feature spaces are areas of a store aimed at capturing customer attention. The most common ones are the store entrance displays and the endcaps. However, there are usually other feature spaces spread out across the store, such as displays in main aisles, dedicated promotion zones, or special fridges.
Amoobi’s experience tracking customer movement has proven to us that cluttering stores with feature spaces has a negative return on investment. Not only do they prevent customers from shopping smoothly, but they also impact the bottom line by taking up store associate time. At one of our clients, for example, we measured a 50% drop in customers stopping at the feature space in the middle of the store once extra displays were added (see exhibit 1)…