About a month ago, Amazon announced a new physical retail store analytics service called Amazon Store Analytics. Based on their ‘Just Walk Out’ technology, they’re now sharing with CPG brands, analytics about shopper behavior in front of the shelf.
But what is exactly Store Analytics and how can you build the same type of capability? At Amoobi, we’ve been active with Store Analytics for more than 10 years so we know a thing or two about the topic. That’s why our expert summarized some of the key questions (and answers) about Store Analytics and how retailers and CPG can build their own version to improve space performance in-store.
⬇️download our whitepaper to learn more about the do’s and don’t of Store Analytics including answers to questions like ‘how much additional revenues can be generated’ or ‘who is doing it already’