Category Management

Category Management

ASK software from Amoobi helps category managers achieve their strategic objectives by truly understanding the shoppers. It brings a fact based approach to the shopper behavior to make faster and more impactful decisions.

Benefits

Measure conversion at the shelf

Measure where the opportunity is between total traffic and purchase to improve your conversion strategies.

Learn from your own shoppers

Instead of relying on external shopper insights, ASK provides you with fact based analysis of what YOUR shoppers are doing in YOUR stores.

An important lever in your monetization strategy

Primary data is a highly valuable resource and this data about what shoppers do in front of the shelf can be part of your data-sharing/monetization strategy.

Impactful results

15

Average sales growth of the category (5-15%)

4

Duration of a diagnostic phase (weeks)

3

# of tests we typically run before the reset (1-3)

50

% of retailers who share the data with key suppliers

Resources

Check out our blog and learn more about our use cases, whitepapers, videos and more !

A/B TESTING? MORE LIKE A/BEER TESTING: AN AMOOBI CASE STUDY

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Space optimization, a keydriver to boost category sales

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Improving subcategory performance with Analytics

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