ASK software from Amoobi helps space planners understand how the category is experienced by all shoppers, and understand where the gaps are between what shoppers do and what they buy. It leads to better decisions on sequence, signage and space allocation.
ASK software from Amoobi helps category managers achieve their strategic objectives by truly understanding the shoppers. It brings a fact based approach to the shopper behavior to make faster and more impactful decisions.
ASK software from Amoobi helps concept managers understand how shoppers navigate and where they spend time in the store to optimize and improve the store layout and overall navigation.
ASK software from Amoobi helps Retail Media teams better understand the best location for in-store digital touchpoints but also helps define the offline attribution model. Analytics from Amoobi can also be part of a data monetization strategy.