How to ensure sales lift when reviewing a category? Yes there are great tools to optimize assortment but how do you optimize space in your category to ease customer engagement and improve conversion? How do you capture the shoppers that are today in your category and are not converting?
Together with Benoit Nachtergaele, we spend time together to think about the category review process based on our individual experience but also the projects done by Amoobi over the years. What works and what can be improved? How do we ensure maximum chance of achieving a positive sales lift post review? In a world where shopper behavior is changing incredibly fast, winning the in-store conversion is critical. With this whitepaper, we share some tips from our combined experience working with merchandising teams across Australia, Asia, Europe and North America.