Leveraging shopper behavior insights, retailers can optimize private label strategies, boosting sales and building stronger brand loyalty. It’s the topic we explore in our newest whitepaper. 🔗 Click here to download the whitepaper. 🔗
Leveraging shopper behavior insights, retailers can optimize private label strategies, boosting sales and building stronger brand loyalty. It’s the topic we explore in our newest whitepaper. 🔗 Click here to download the whitepaper. 🔗
At Amoobi, we believe that integrating in-store shopper behavior in space optimization strategies can boost sales by more than 5% per category! Our new whitepaper shares insights and actions on why space optimization is often underutilized in boosting category performance. 🔗 Click here to download the whitepaper. 🔗
About a month ago, Amazon announced a new physical retail store analytics service called Amazon Store Analytics. Based on their ‘Just Walk Out’ technology, they’re now sharing with CPG brands, analytics about shopper behavior in front of the shelf. But what is exactly Store Analytics and how can you build the same type of capability?
A bit of controversial statement: every store is the same! We still get regularly the question about having in-store analytics deployed in a few stores to then derive conclusions at scale. How can it be when every store is different? After 10 years of measuring shopper behavior in-store, we’ve discovered that many of the metrics
With the current economy, shoppers are being more and more careful about their spending and price perception/position is becoming extremely important for retailers. That’s where a performing promo and feature space strategy can add a lot of value to your store operations. ➡Our CEO Olivier Delangre and Benoit Nachtergaele (ex-Walmart, ex-Kearney) co-authored this new report documenting their view on
At Amoobi, we’re fortunate enough to be working in more than 10 countries across the world. We often get the question : what are the common shopper behaviors observed across stores and geographies. So here it is, we’ve compiled 10 of the most typical behaviors observed across our projects and we’re happy to share it today.
It’s hard to summarize an event as rich as 2023 CMA | SIMA Conference: Activating Insights for a Dynamic Future, which recently took place in Vegas: 800+ participants, many discussions, and plenty of workshops plus an exhibition hall full of innovations related to category management. So, instead of trying to summarize it all, I’ve decided
One of the most interesting part of being a true international company is the ability to compare different markets. I’ve spent recently 2 weeks in United States and took the opportunity to visit multiple stores across different states. We came up with a summary of some interesting ideas that can hopefully be a source of
As shoppers are coming back more and more to stores, optimizing their experience is more important than ever and that’s where our insights can help unleash untapped potential at category level. Xovis has recently published one of our use cases that shows how much value can be generated with customers analytics at category level. In this
Amoobi was featured by Belgian (French speaking) television as a promising scale-up. Check-out this interview of our CEO discussing our journey, growth and future ambitions (in French).