With the current economy, shoppers are being more and more careful about their spending and price perception/position is becoming extremely important for retailers. That’s where a performing promo and feature space strategy can add a lot of value to your store operations.
➡Our CEO Olivier Delangre and Benoit Nachtergaele (ex-Walmart, ex-Kearney) co-authored this new report documenting their view on how to approach a performing promo strategy, a subtle balance between the right offer to attract shoppers but also the optimal amount of space to keep store operations light.