ASK software from Amoobi helps Retail Media teams better understand the best location for in-store digital touchpoints but also helps define the offline attribution model. Analytics from Amoobi can also be part of a data monetization strategy.
Use heatmaps to understand where the biggest opportunities to engage with shoppers are and position digital touchpoints in-store. Define a clear engagement metric for advertisers.
Measure the impact of in-store digital signage on conversion. Is in-store digital influencing positively traffic and purchase?
Assess the exact impact from offline campaigns and understand if they drive traffic and engagement to the endcap and/or the category.