Leveraging shopper behavior insights, retailers can optimize private label strategies, boosting sales and building stronger brand loyalty. It’s the topic we explore in our newest whitepaper. 🔗 Click here to download the whitepaper. 🔗
Category management
2024-11-12
How to position strategically own brands in your category?
- By olivier.delangre@amoobi.com
- All posts, Category management, Space planning, Use Cases, Whitepapers
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2024-02-11
Space optimization, the overlooked opportunity
- By olivier.delangre@amoobi.com
- All posts, Category management, Solutions, Space planning, Whitepapers
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At Amoobi, we believe that integrating in-store shopper behavior in space optimization strategies can boost sales by more than 5% per category! Our new whitepaper shares insights and actions on why space optimization is often underutilized in boosting category performance. 🔗 Click here to download the whitepaper. 🔗
2023-07-15
Are you taking advantage of your store’s most valuable spaces ?
- By web@justlikeu.be
- All posts, Category management, Solutions, Whitepapers
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With the current economy, shoppers are being more and more careful about their spending and price perception/position is becoming extremely important for retailers. That’s where a performing promo and feature space strategy can add a lot of value to your store operations. ➡Our CEO Olivier Delangre and Benoit Nachtergaele (ex-Walmart, ex-Kearney) co-authored this new report documenting their view on
2023-06-28
Highlights of the CMA conference in Las Vegas – Is space planning the future of category management?
- By web@justlikeu.be
- All posts, Category management, Solutions, Space planning
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It’s hard to summarize an event as rich as 2023 CMA | SIMA Conference: Activating Insights for a Dynamic Future, which recently took place in Vegas: 800+ participants, many discussions, and plenty of workshops plus an exhibition hall full of innovations related to category management. So, instead of trying to summarize it all, I’ve decided
2023-04-18
Improving subcategory performance with Analytics
- By web@justlikeu.be
- All posts, Category management, Solutions, Space planning, Use Cases
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As shoppers are coming back more and more to stores, optimizing their experience is more important than ever and that’s where our insights can help unleash untapped potential at category level. Xovis has recently published one of our use cases that shows how much value can be generated with customers analytics at category level. In this
2023-02-09
Space optimization, a keydriver to boost category sales
- By web@justlikeu.be
- Category management, Solutions, Space planning, Whitepapers
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How to ensure sales lift when reviewing a category? Yes there are great tools to optimize assortment but how do you optimize space in your category to ease customer engagement and improve conversion? How do you capture the shoppers that are today in your category and are not converting? Together with Benoit Nachtergaele, we spend time
2023-01-03
A/B TESTING? MORE LIKE A/BEER TESTING: AN AMOOBI CASE STUDY
- By web@justlikeu.be
- All posts, Category management, Popular posts, Use Cases
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When I was a Buyer for Walmart’s ecommerce division, one of the most important parts of my job was running A/B tests: a form of two-sample hypothesis testing where you take one thing, try it out, and then do another, similar thing.