Retailers spend a significant amount of time planning. Planning to make sure the right products are on the shelf. Planning the optimal price and promotional cadence. Planning how the product will be merchandised in the stores. In addition to all of these detailed processes, businesses are also reliant on the store and operations teams to execute these plans to support the selling process.
About a month ago, Amazon announced a new physical retail store analytics service called Amazon Store Analytics. Based on their ‘Just Walk Out’ technology, they’re now sharing with CPG brands, analytics about shopper behavior in front of the shelf. But what is exactly Store Analytics and how can you build the same type of capability?
A bit of controversial statement: every store is the same! We still get regularly the question about having in-store analytics deployed in a few stores to then derive conclusions at scale. How can it be when every store is different? After 10 years of measuring shopper behavior in-store, we’ve discovered that many of the metrics
With the current economy, shoppers are being more and more careful about their spending and price perception/position is becoming extremely important for retailers. That’s where a performing promo and feature space strategy can add a lot of value to your store operations. ➡Our CEO Olivier Delangre and Benoit Nachtergaele (ex-Walmart, ex-Kearney) co-authored this new report documenting their view on
Last week, I was invited to participate in a panel discussion on the future of stores and in-store analytics at the TechSummit hosted by MediaMarktSaturn. I was joined by experts Stephan Lange from MediaMarktSaturn, Matthias Koch from xplace GmbH, Jan-Nicolas Helf from MediaMarktSaturn, and Michael J. from Technische Hochschule Ingolstadt. The discussion was invigorating, and we began by discussing the potential of in-store analytics to learn about
At Amoobi, we’re fortunate enough to be working in more than 10 countries across the world. We often get the question : what are the common shopper behaviors observed across stores and geographies. So here it is, we’ve compiled 10 of the most typical behaviors observed across our projects and we’re happy to share it today.
It’s hard to summarize an event as rich as 2023 CMA | SIMA Conference: Activating Insights for a Dynamic Future, which recently took place in Vegas: 800+ participants, many discussions, and plenty of workshops plus an exhibition hall full of innovations related to category management. So, instead of trying to summarize it all, I’ve decided
Do you want to learn more about Amoobi and our work to help retailers and brands optimize space performance in-store? Check-out this presentation from our very own Pieter Keersmaekers on the Xovis booth at Eurocis this year sharing use cases and examples of what we do.
By Matthew Newman, Senior Account Manager, North America Every industry has buzzwords. While some buzzwords are industry-specific, there are some words and phrases any person working in a twenty-first century corporate environment will recognize: “Let’s circle back on this.” “We should take this offline.” “This is great for visibility.” However, there is one buzzword that
One of the most interesting part of being a true international company is the ability to compare different markets. I’ve spent recently 2 weeks in United States and took the opportunity to visit multiple stores across different states. We came up with a summary of some interesting ideas that can hopefully be a source of