Located in Stamford Connecticut, the Center is a state-of-the-art facility designed to show Diageo stakeholders how they can use the world’s most advanced retail technology to improve the shopper experience within beverage alcohol.
Located in Stamford Connecticut, the Center is a state-of-the-art facility designed to show Diageo stakeholders how they can use the world’s most advanced retail technology to improve the shopper experience within beverage alcohol.
Many retailers believe that having more feature areas on the shop floor will result in more sales. What if we told you they’re wrong?Feature spaces are areas of a store aimed at capturing customer attention. Feature spaces are areas of a store aimed at capturing customer attention. The most common ones are the store entrance
How to ensure sales lift when reviewing a category? Yes there are great tools to optimize assortment but how do you optimize space in your category to ease customer engagement and improve conversion? How do you capture the shoppers that are today in your category and are not converting? Together with Benoit Nachtergaele, we spend time