ASK software from Amoobi helps space planners understand how the category is experienced by all shoppers, and understand where the gaps are between what shoppers do and what they buy. It leads to better decisions on sequence, signage and space allocation.

Measure where the opportunity is between total traffic and purchase to improve your conversion strategies.

By measuring if shoppers are targeted or browse multiple bays, you will understand how to create the best customer experience and improve easiness of navigation of your category.

The precise insights about where people engage and spend time will help you understand where the opportunity is to expand or shrink space allocated.