We worked with Amoobi on two trial projects in this year. The insight they shared has helped us form a clear point of view on how customers behaviour changes when we make changes to our stores. Insight shared around footfall, coupled with fixture engagement has proved a powerful tool when accompanied with some qualitative research we also conducted to understand ‘the why’. We have also used Amoobi to help answer some business critical trading hypotheses. All in all, I’ve found them experts in their field and only too happy to spend a lot of time working with us to understand our challenges. I wouldn’t hesitate to recommend them and work with them in future, should the opportunity arise.