New concept store analysis
HIGHLIGHTS- Mission : A retail chain asked us to help them analyse their new concept store.
- Size of the project : We performed a full store analysis during a period of 3 weeks before and 3 weeks after the transformation of this 1.500m2 store.
- Key results : We identified the destinations within the store and how the new layout had improved (or not) some of the main departments. We set up an action plan together with the management team to prepare actions to be performed in the store.
Strategic analysis for the development of a new concept
Designing a new store layout for a retail chain is a strategic decision that usualy goes through several iterations before reaching the perfect one. This belgian chain asked us to help them analyse their main store where they perform all the improvements to the concept layout. A main transformation including one week of work in the store was planned and we set up an installation to be able to monitor 3 weeks before the transformation.We stopped the measurements during the transformation week even though the store remained open. During this period, we had a first review meeting with the retail team to show them the first results.
We were very positively surprised by the first results as they had gathered a lot of information about our store, some that we knew but also some very surprising results.
Marketing manager
At the end of the measurements, we collected data from the retailers about sales and the numbers of products sold per category. We provided a deep analysis of the trafic in each of the 23 areas monitored in the store. But we also analysed the sales effiiency, department by department inside the store.
We kept a permanent connection with the retailer to be sure to align our research with their objectives and be able to extract the most value out of the data.
Amoobi helped us understand the dynamic in some of our deparments, one of the department where we had put a lot of energy, had remained a the same sales level but Amoobi helped us understand that more visitors were engaging with our products still not purchasing. We knew directly it was not a positionning problem but more something related with our merchandising.
Marketing manager
At the end of the project, we prepared a final presentation with the retail staff to present the key actions to be taken to the management of the retail chain. Our action had a positive impact and helped understand what had been improved and what remained to be improved in this intermediate store layout trial.
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